We’ll either replace this page with a full plug-in (I’ve downloaded a few calendar plug-ins that are highly rated but really require about $100/year for features like recurring events), or we’ll add a widget to a sidebar menu or page.
We can then schedule and display our recurring and special event writing sprints.
Post the events to Twitter and Facebook.
Allow users to add events to their own calendars (Yahoo, Outlook, iOS, Android, etc.).